08

CrossAbility

Client

Client

Associação Salvador

Associação Salvador

Type

Type

Brand Activation

Brand Activation

,

,

Campaign

Campaign

Year

Year

2019

2019

About

About

Associação Salvador wanted to increase public awareness of the lack of accessibility for people with disabilities in Portugal and compel legislators to remedy this problem. Hence, the creation and promotion of a new sport, CrossAbility, to remind people of the obstacles disabled people have to overcome to access public spaces. CrossAbility was presented in a unique event called "The Toughest Workout Ever."

Associação Salvador wanted to increase public awareness of the lack of accessibility for people with disabilities in Portugal and compel legislators to remedy this problem. Hence, the creation and promotion of a new sport, CrossAbility, to remind people of the obstacles disabled people have to overcome to access public spaces. CrossAbility was presented in a unique event called "The Toughest Workout Ever."

Credits

Pedro Lima

Copywriter

Partners

Agency

Quote

Credits

Pedro Lima

Copywriter

Partners

Agency

Quote