08
CrossAbility
Client
Client
Associação Salvador
Associação Salvador
Type
Type
Brand Activation
Brand Activation
,
,
Campaign
Campaign
Year
Year
2019
2019
About
About
Associação Salvador wanted to increase public awareness of the lack of accessibility for people with disabilities in Portugal and compel legislators to remedy this problem. Hence, the creation and promotion of a new sport, CrossAbility, to remind people of the obstacles disabled people have to overcome to access public spaces. CrossAbility was presented in a unique event called "The Toughest Workout Ever."
Associação Salvador wanted to increase public awareness of the lack of accessibility for people with disabilities in Portugal and compel legislators to remedy this problem. Hence, the creation and promotion of a new sport, CrossAbility, to remind people of the obstacles disabled people have to overcome to access public spaces. CrossAbility was presented in a unique event called "The Toughest Workout Ever."




Credits
Pedro Lima
Copywriter
Partners
Agency
Quote
Credits
Pedro Lima
Copywriter
Partners
Agency
Quote
