During the lockdown, three sons and grandsons of fishermen from Sesimbra chose to push back against the wave of pessimism — and build a business that delivers the fish they bring from the sea straight to people’s homes. They already had the boats, the fishermen and crew, and even a processing facility. What was missing was everything that turns effort into a brand: positioning, a name, a visual identity, and a strong digital presence. A brand made by fishermen — by people who genuinely live the sea, every day.